Don’t just use media to impress people,
use it to impact people – David Willis

Creative and digital media plays an important part in many areas of our everyday lives and is also an important part of the UK economy. Creative iMedia gives students the opportunity to express their digital artistic side, encouraging creativity and teaching skills and tools associated with powerful industry standard programs such as Adobe Flash Animation. The Creative iMedia qualification will allow pupils to explore and experiment using digital media. They will be able to express their ideas visually through the moving image or by using sound. The Creative iMedia qualification will teach students about the products and job roles that form the media industry. Students will learn the legal and ethical issues that are considered and the process used to plan and create digital media products. This qualification will also develop the student’s knowledge of media codes which are used within the creation of media products to convey meaning, create impact and engage audiences. Students will be able to choose the most appropriate format and properties for different media products.

Students will learn how to develop visual identities for clients and be able to apply the concepts of digital graphics which incorporate their identity to engage a target audience.

Additionally, students will learn to play animations with soundtracks based on a client brief. They will learn and develop skills to be able to use tools and techniques to create, edit and combine audio and animated content and export and review completed animation with audio products.

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